The Home of South Asian Sports & Entertainment in North America
ABOUT BS&E
One Ecosystem: Every Layer of the Game.
OUR PORTFOLIO
Portfolio Assets with Connectivity
A growing portfolio across commercial rights, infrastructure and media, creating long-term value for partners, talent and communities.
Boundaries North
COMMERCIAL RIGHTS
Boundaries North exclusively holds the commercial rights of Canada’s Men’s and Women’s National Cricket Teams, and we are the exclusive host of international cricket in Canada. Boundaries North has built a Tier 1 brand rolodex, with deep relationships with North America’s leading sponsors across major industry categories. We also deliver cross-sport partnerships with professional ‘mainstream sports’ franchises, focusing on commercial value creation from the cricket and traditional North American sports audiences.
What We Do
Boundaries North exclusively holds the commercial rights of Canada’s Men’s and Women’s National Cricket Teams. We connect venues, brands and partners to create high-value matches and opportunities across Canada and North America.
Cross-Sport Partnerships
We connect cricket with established North American sports franchises to build cross-sport partnerships, reach new audiences and create commercial opportunities for brands.
Our Approach
We bring rights holders, venues and sponsors together to develop partnerships that combine cricket audiences with North America’s wider sports market.
Impact
We help grow Canadian cricket by attracting sponsors, creating commercial opportunities and connecting the sport with new audiences across North America.
Boundaries North
COMMERCIAL RIGHTS
Boundaries North exclusively holds the commercial rights of Canada’s Men’s and Women’s National Cricket Teams, and we are the exclusive host of international cricket in Canada. Boundaries North has built a Tier 1 brand rolodex, with deep relationships with North America’s leading sponsors across major industry categories. We also deliver cross-sport partnerships with professional ‘mainstream sports’ franchises, focusing on commercial value creation from the cricket and traditional North American sports audiences.
What We Do
Boundaries North exclusively holds the commercial rights of Canada’s Men’s and Women’s National Cricket Teams. We connect venues, brands and partners to create high-value matches and opportunities across Canada and North America.
Cross-Sport Partnerships
We connect cricket with established North American sports franchises to build cross-sport partnerships, reach new audiences and create commercial opportunities for brands.
Our Approach
We bring rights holders, venues and sponsors together to develop partnerships that combine cricket audiences with North America’s wider sports market.
Impact
We help grow Canadian cricket by attracting sponsors, creating commercial opportunities and connecting the sport with new audiences across North America.
Boundaries North
COMMERCIAL RIGHTS
Boundaries North exclusively holds the commercial rights of Canada’s Men’s and Women’s National Cricket Teams, and we are the exclusive host of international cricket in Canada. Boundaries North has built a Tier 1 brand rolodex, with deep relationships with North America’s leading sponsors across major industry categories. We also deliver cross-sport partnerships with professional ‘mainstream sports’ franchises, focusing on commercial value creation from the cricket and traditional North American sports audiences.
What We Do
Boundaries North exclusively holds the commercial rights of Canada’s Men’s and Women’s National Cricket Teams. We connect venues, brands and partners to create high-value matches and opportunities across Canada and North America.
Cross-Sport Partnerships
We connect cricket with established North American sports franchises to build cross-sport partnerships, reach new audiences and create commercial opportunities for brands.
Our Approach
We bring rights holders, venues and sponsors together to develop partnerships that combine cricket audiences with North America’s wider sports market.
Impact
We help grow Canadian cricket by attracting sponsors, creating commercial opportunities and connecting the sport with new audiences across North America.
BSE Infrastructure
INFRASTRUCTURE
BS&E is a major investor and partner in cricket infrastructure — from permanent, ICC-standard venues to modular, rapidly deployable facilities.
Investment
Capital across all structures, including equity, co-investment and project-level partnerships with municipalities and venue owners.
Commercial Activation
We represent venue commercial rights, sponsorships and event programming, backed by Boundaries North’s rights and brand network.
Operating Partnerships
We work with venue owners and partners to support cricket facility operations, event delivery and long-term venue development.
Permanent + Modular
Full-scale cricket venues built to ICC standards, alongside flexible modular facilities that can be deployed rapidly.
BSE Infrastructure
INFRASTRUCTURE
BS&E is a major investor and partner in cricket infrastructure — from permanent, ICC-standard venues to modular, rapidly deployable facilities.
Investment
Capital across all structures, including equity, co-investment and project-level partnerships with municipalities and venue owners.
Commercial Activation
We represent venue commercial rights, sponsorships and event programming, backed by Boundaries North’s rights and brand network.
Operating Partnerships
We work with venue owners and partners to support cricket facility operations, event delivery and long-term venue development.
Permanent + Modular
Full-scale cricket venues built to ICC standards, alongside flexible modular facilities that can be deployed rapidly.
BSE Infrastructure
INFRASTRUCTURE
BS&E is a major investor and partner in cricket infrastructure — from permanent, ICC-standard venues to modular, rapidly deployable facilities.
Investment
Capital across all structures, including equity, co-investment and project-level partnerships with municipalities and venue owners.
Commercial Activation
We represent venue commercial rights, sponsorships and event programming, backed by Boundaries North’s rights and brand network.
Operating Partnerships
We work with venue owners and partners to support cricket facility operations, event delivery and long-term venue development.
Permanent + Modular
Full-scale cricket venues built to ICC standards, alongside flexible modular facilities that can be deployed rapidly.
BSE Media
MEDIA & TALENT
Our media, content and talent arm — funding, financing and executing campaigns for tier 1 brands, and representing the athletes, artists and creators who power them.
Content & Campaigns
We develop professionally produced content with the largest and most engaging creators that resonates with our audience. We drive content monetization and brand partnerships for our creator and artist roster.
Talent Representation
We represent athletes, artists and creators, connecting their talent with relevant brands, media opportunities and commercial partnerships.
Brand Partnerships
We connect brands with sports and entertainment properties to create sponsorships, activations and campaigns that engage audiences.
Our Work
From out-of-home advertising to social content and creator campaigns, we bring sports and entertainment stories to life across platforms.
BSE Media
MEDIA & TALENT
Our media, content and talent arm — funding, financing and executing campaigns for tier 1 brands, and representing the athletes, artists and creators who power them.
Content & Campaigns
We develop professionally produced content with the largest and most engaging creators that resonates with our audience. We drive content monetization and brand partnerships for our creator and artist roster.
Talent Representation
We represent athletes, artists and creators, connecting their talent with relevant brands, media opportunities and commercial partnerships.
Brand Partnerships
We connect brands with sports and entertainment properties to create sponsorships, activations and campaigns that engage audiences.
Our Work
From out-of-home advertising to social content and creator campaigns, we bring sports and entertainment stories to life across platforms.
BSE Media
MEDIA & TALENT
Our media, content and talent arm — funding, financing and executing campaigns for tier 1 brands, and representing the athletes, artists and creators who power them.
Content & Campaigns
We develop professionally produced content with the largest and most engaging creators that resonates with our audience. We drive content monetization and brand partnerships for our creator and artist roster.
Talent Representation
We represent athletes, artists and creators, connecting their talent with relevant brands, media opportunities and commercial partnerships.
Brand Partnerships
We connect brands with sports and entertainment properties to create sponsorships, activations and campaigns that engage audiences.
Our Work
From out-of-home advertising to social content and creator campaigns, we bring sports and entertainment stories to life across platforms.